The GHOST - The Hottest Pepper in the World

I did it!  I ordered the hottest pepper sauce I could.  It's called the GHOST hot sauce.  A pepper known as the Bhut Jolokia from India.  Several customers have come into the store wanting a "hot" sauce and even though the ones we currently have are a 10/10 on the HOT scale, to a true "Pepper Head" it's still not hot enough.  This is the one if you want hot - the one that some restaurants have waivers for.  I can't try it - no way (too wimpy).  But, we will sample it in our store and offer some crackers to help with the ghoulish bite.  What does that "hot" even taste like?